maria rogal
assistant professor of design
university of florida
THIS IS AN ARCHIVED SITE, with materials from 1999–2005. For current projects, please visit » mariarogal.com.
artist book on the visual landscape of playa del
carmen, méxico. this book will be included in a catalog for the
exhibition ěmeeting in the middleî featured at the london artist book
fair in november 2005.
september 2005
this past summer, i was working in guadalajara
and the yucatán. i am working on several projects in these two
regions. this summer, i was able make some wonderful connections with
people who helped me to research the culture of tourism art in yucatán.
i redesigned my website. the main website is now a flash site that functions
as my research and teaching portfolio. it was prepared specifically for
my tenure package and is the most up-to-date. in
the coming months, i will introduce additional sites, including the mira
project site, and a news/feature section. i will still update this site
since it is not designed as a self-contained unit. i am having a lot of
fun with flash though and i probably will continue to be torn.
over the summer, my work was exhibited in cuba and venezuela and i presented
a paper at the AIGA Revolution conference in philadelphia. i went with
cassie mcdaniel and avery smith to guadalajara to meet our huichol clients
with sarah corona berkin (universidad de guadalajara). this project is
turning out to be quite a production. it's supposed to be finished soon
and when it is, it will be excellent. an excerpt is below.
the huichol calendar project
prototype calendar- detail (2005). designed by cassie
mcdaniel and avery smith (uf graphic design bfa program).
aiga revolution: Presenting and participating as part
of a discussion group on cross-cultural design. I am speaking on “Envisioning
the Huichol Concept of Time,” a project
to document and communicate this oral history to the larger Mexican community.
This project was designed by junior graphic design students at the University
of Florida in collaboration with Dr. Sarah Corona, Universidad de Guadalajara,
and members of the Huichol community in San Miguel. REVOLUTION: PHILADELPHIA
will explore the struggles and shifts taking place in design education
today. { more on the
conference }
april 2005
new collages on the visual landscape of playa del carmen, méxico
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| hola amigo. 2005. 30 x 40cm. digital print on paper |
que legitimo. 2005. 30 x 40cm. digital print on paper |
march 2005
leaving florida/arriving méxicoartist book exhibited at University College Northampton, Northampton, UK
Exhibition Opening: Tuesday 3 May 2005, 4pm-6pm { view more }
february 2005
satellite magazine: unveiling visionby denise trunk, editor. { download pdf // 2mb }
“When you look at something, what do you see? Perhaps only what your brain is trained to see. Graphic artist Maria Rogal makes it her job to create images full of cultural contradictions designed to jolt viewers out of visual complacency. ”
visit the satellite website. envisioning the huichol concept of timeproject with dr. sarah corona and junior graphic design students at the university of florida. projects { more information coming soon }. » research materials
january 2005
40th annual faculty art exhibition at the samuel p. harn museum of art
embrace: the mexico series (2005) — installation view.
1–5 november 2004
4 de 4 conference
4th conference of design history and design studies. guadalajara, méxico.
conference site.
11 october 2004
solo exhibition at ferrum college, ferrum, virginia
exhibition runs from 11 october –11 november 2004. two pieces from this exhibition are in the left column. see the ferrum site.
summer 2004
In addition to working on several projects in progress, I attended the “ Intercultural Communication: Dialogues and Conflicts” Conference in Guadalajara, México. In June, I participated in ArteDigital 6 in Havana, Cuba.
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| volar. 2004. from “sharing dreams” | mérida en domingo. 2004. |
23 june 2004
sharing dreams/compartiendo sueños
Sharing Dreams, a collaborative project, opened on June 23 and is on exhibit at the Cuban Film Institute’s Cultural Center in Havana, Cuba. Ten graphic designers from Cuba and the United States have created works under the theme of Sharing Dreams to bring their views closer, share their experiences and dream of a future of mutual friendship and understanding.
The designers selected for the project each developed a piece for exhibition in poster form, drawing from personal photography, drawings, paintings, and journals. The works were created individually, corresponding by email to share ideas and drafts of the work. Crossing time zones and language barriers, the artists were encouraged to look outside of their day-to-day context for ideas and feedback, and see how the different community of influence affects their work.
This project was organized by the Centro Cultural Pablo de la Torriente Brau in Havana and the AIGA's Center for Cross Cultural Design. Visit the exhibition online at:
www.artedigital6.cubasi.cu
www.artedigitalcuba.cult.cu
American Institute of Graphic Arts
26 may 2004
the
project mira — multimedia interdisciplinary research in art — also refers to the spanish command to look which investigates multiple ways of looking and seeing
As a research project, MIRA utilizes interdisciplinary methodologies with an emphasis on ethnography (as a method and outcome) to investigate cultures of consumption and commodification of cultural belongings and identities. MIRA is specifically grounded in the tourism development project of Playa del Carmen, on the Mexican Maya Riviera, one of the fastest growing cities in the western hemisphere.
24 january 2004
the méxico series
Crandall Gallery, Mount Union College, Alliance, Ohio. Exhibition dates: 17 January thru 6 February 2004. [Click here] for project details.
24 october 2003
fulbright hays seminar in méxico and costa rica
The projects included in this documentation are intended to supplement advanced problems in graphic design/visual communication. Each project presented here is grounded in the idea of the designer as the constructor of culture and as an agent for change. Design does not exist in a vacuum and the design student should be fully aware and engaged in an understanding of issues related to social responsibility/ethical communication/cultural sensitivity and globalization. Ultimately, it is the designer who is positioned to construct a certain vision of the world. Therefore it is the intention that these projects aid in exploring the above-mentioned issues in the classroom. Included here are three projects and one exercise which may be interpreted for the specific teaching context.
Download Hi-Res PDF [10MB)
Download Lo-Res PDF [1.5 MB]
View selected images as web album
these days, my life is captionless
20 september 2003
graphic responses
my palestinian question poster is featured in the exhibition 'graphic responses' which is a special section of the colorado international invitational poster exhibition. [click here for the poster] on the exhibition site.
summer 2003
royalRed, a typeface
inspired by the life and patterns of the salmon who instinctually swim upstream to spawn and lose parts of their physical self on the journey, royalRed’s forms are full-bodied and directional, and designed with modular parts – to be added, subtracted or made (in)visible with intention. [ click here] to view the sample sheet.
site updated 29 may 2006
site version 3
copyright 2001–2006 maria rogal
on the 4th of july at the maya school. 2005.
18 x 18 inches. digital collage on canvas.
la méxicanita. (2004) 5 x 5 inches.
5 x 5 inches. digital collage on paper.
embrace title banner at ferrum college.
36 x 72 inches. laser print on paper.
Maria spent her formative years traveling internationally and has lived in Laos, Peru, and Liberia. Her background influences her work, which focuses on the visual culture, design, and identity. She is at work on several projects that investigate the impact and relevance of graphic design and visual culture in the Americas. In these projects she explores how new visual languages develop through cultural assimilation and hybridity. Included among these is her most recent and ongoing research project entitled The MIRA Project (Multimedia Interdisciplinary Research in Art). Her articles, “Radicals with a Voice/Radicales con Voz” (Zed), “South of the Border...Down Mexico Way” (Visible Language), and “La Mezcla Cultural” explored these themes. Her art and design work has appeared in several juried exhibitions, including “Graphic Responses,” a special section of the Colorado International Invitational Poster Exhibition and “Sharing Dreams.” In 2003, she participated in the Fulbright Hays Seminar in México and Costa Rica. Since 1997 she has been on the School of Art and Art History faculty at the University of Florida where she teaches courses in graphic design with an emphasis on the intersection of design and culture.
| brochure
for the uf school of art + art history |
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 Designed with Connie Hwang. 2003. (brochure photographs by Connie Hwang.) |
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I.
el anochecer es mi tiempo de calma
cuando el día se convierte en noche y el aire no se mueve
aves y personas andan en lo suyo
me quedo inmóvil y floto sobre mi cuerpo... en mi espacio etéreo
es una bella mezcla de voces, colores, texturas, olores
todo es claro y rico
un lugar que está aquí y no simultáneamente allá
y un momento en que todos los hilos
de mi cabeza y mi cuerpo se entretejen
este es mi sueño y mi deseo
más allá de cualquier cosa y de todo lo tangible y material
es un sentimiento de inmenso amor
un tiempo largo que sirve como un momento
en que lloro lagrimitas de dicha
y siento el pulso de mi sistema nervioso
este estado de percepción elevada
es un momento de renovación
II.
durante un momento que parece una eternidad
y una eternidad en un momento
deseando sentir profundamente
vivir apasionadamente
navegar por el espacio y el tiempo
moverme y negociar
con cambio y crecimiento
y abrazar el desorden
creando mis propias reglas
III.
sueños
tiempo
flotando
etéreo
maleable
precioso
sentimental
cálido
posesión
esperanza
fuerza
risa
gritos
tacto
sucio
dolor
amor
calidez
una canción de amor para mí misma
* this is the Spanish translation of the text from the poster “Volar”